# Stirred Daily — brand and interface guidelines v2

Practical kitchen equipment and cooking guidance for everyday home cooks.

## Audience and scope

Home cooks choosing equipment and building confidence with everyday preparation and recipes.

- Cookware
- Prep tools
- Countertop cooking
- Cooking techniques
- Everyday recipes
- Baking and bakeware
- Food storage and preparation

## Visual language

Rustic kitchen journal: worn walnut and oak, flax linen, aged metal and handmade ceramics in soft window light. Muted linen, olive and clay colors; Ibarra Real Nova headlines, personal italic notes and generous rectangular food photography.

Display: Ibarra Real Nova. Reading and controls: Public Sans. Keep the exact self-hosted font files and their licenses with the site.

- Linen: #F1E9DC — background
- Walnut: #342D25 — text
- Olive: #62694D — primary
- Clay: #A56F50 — accent
- Oat: #DFD2BC — support

## Voice

Warm, personal and observant. Cook Petey speaks in short first-person notes about food, tools and the pleasure of a lived-in kitchen. Keep technical instructions precise and separate from subjective preferences.

Avoid: Untested recipes presented as tested, invented kitchen experience, universal appliance timings, unsupported health or non-toxic claims, fake product ratings.

## Logo and image use

Keep the exact supplied logo geometry, proportions and colors. Maintain clear space and readable placement. Do not redraw, stretch, rotate, outline, distress or add effects. Use the current master asset and keep superseded studies out of the production navigation.

Generated imagery illustrates the art direction; it does not establish product ownership, a completed project, a recipe test or first-hand results. Real evidence requires dated observations, documented conditions and rights-cleared imagery. Preserve provenance.

## Interface behavior

Use this site’s own navigation, layouts, controls and specialist tools. Provide visible focus, explicit labels, keyboard operation, clear error and empty states, and text feedback. Main controls should have at least 44 px targets. Respect reduced motion and keep important content available without animation. Do not use color alone for meaning.

## Editorial structure

Connect narrow articles to their subject pillar and practical reference library. Explain selection criteria and limitations beside product or software recommendations. Source changing technical facts from original documentation. Keep examples distinct from measurements. Never invent ratings, authors, credentials, product tests, prices, affiliate approval or recipe results.

Petey is a Filipina woman living in Europe. Her first-person notes are draft voice copy for review. Do not invent her country, training, family stories, product ownership or testing. Sourdough, focaccia and gluten-free/vegan alternatives need recipe-specific evidence; tool examples are not tested recipes.

## Independent ownership

Transfer this publication’s domain/DNS, repository, hosting, fonts/licenses, imagery/provenance, content/evidence, analytics/search access, contact mail, merchant mappings and financial records together. Shared publishing is replaceable and uses individual credentials. Never include credentials from Talk About Sleep or another publication.

## Domain and current delivery

stirreddaily.com is registered at GoDaddy. The hosted edition remains unindexed staging. Legal operator/address, working contact mail, editorial review, merchant mappings and production analytics/consent are still launch work. Registration does not establish trademark clearance.

[Visual PDF](stirred-daily-brand-guidelines-v2.pdf) · [Editable PowerPoint](stirred-daily-brand-guidelines-v2.pptx)

Install [Ibarra Real Nova](https://fonts.google.com/specimen/Ibarra+Real+Nova) and [Public Sans](https://fonts.google.com/specimen/Public+Sans) before editing the PowerPoint. The matching PDF embeds the fonts.